You can’t deny that video is a vital part of any business’s marketing strategy in 2019.
In fact, video traffic will be a whopping 82% of all global IP traffic by 2022 — up from 75% percent in 2017.
It’s clear that web visitors are shifting to video — Facebook Watch, IGTV, and of course, YouTube have all picked up steam in recent years. The only question is, are you going to take advantage of that trend?
I saw an opportunity to engage and grow an audience for my company, Niche Site Project’s YouTube channel, and decided to double down.
Literally. I decided to publish two videos per day for a month.
That might sound like a lofty goal — especially as a team of one — but I developed a workflow to do it without stressing out, using the help of two part-time Virtual Assistants (VAs).
The results exceeded my expectations for YouTube metrics. Compared to the previous month (when we were publishing once a day):
- Watchtime increased by 60%.
- Views increased by 80%.
- YouTube Subscribers increased by 37%.
There was also a clear ROI, which I’ll explain later.
In this post, I’ll discuss:
- How to use project management for small teams.
- Why I decided to publish so many videos.
- How to define the project and process flow.
- How to do the work and adjust when needed.
- What worked and what didn’t.
But first, a quick background on who I am: I’m a Project Management Professional (PMP) and worked as a corporate management consultant and project manager for 10 years. When I got laid off, I decided to turn my side hustle of Amazon Affiliate marketing and SEO into a full-time gig, and that’s what I do at Niche Site Project.
Why Do It?
First things first, you have to understand why you’re doing a project. I noticed that traffic from my YouTube channel converted to email subscribers at four times the rate of any other source.
Traffic from all sources convert at an average of 4.19%.
YouTube traffic, on the other hand, converted at about 16%.
My business is dependent on email list growth, so it was a no brainer to put more time into YouTube.
Pro Tip: If you’re trying to get your boss to let you work on a project idea, data makes it easier for her to say yes. If you don’t have convincing data yet, develop assumptions that you can test on a small scale first.
You’ll want to outline your goals so you know how you’re doing during the project, and if you accomplished what you intended once you finish.
My ultimate goal was to grow the email list, but I knew a few metrics that would be able to guide me along the way. YouTube analytics are very good for creators, so they’d …read more
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