ITP 2.1: What Does It Mean?

By Shane Danaher

Since 2017, WebKit, the browser engine that powers Apple’s Safari browser, has been diligently earning the enmity of digital marketers via the employment of a technology called Intelligent Tracking Prevention. An attempt to prevent cross-site tracking, Intelligent Tracking Prevention (ITP) has grown from a vague cause for concern to an existential threat for firms that […]

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