Jaw-Dropping Stats to Convince Your Boss to Invest in an Inbound Marketing Strategy— Right Now!
By Jenn Villa
Outbound marketing practices, like newspaper advertising, billboards and direct mailers are dead. That’s right, we said it. DEAD! But so are intrusive pop-ups and unsolicited IMs. And for good reason.
These interruptive advertising approaches are annoying and, oftentimes, untargeted— blasted to whatever phone numbers, emails or eyeballs old-school marketers can reach.
If you’re still relying on trade shows and cold-calling to reel in leads, it’s no wonder your sales team is struggling.
Inbound marketing, by contrast, is outbound marketing’s polar opposite. It’s about creating content that helps your customers. Instead of pestering prospects, people naturally find you while problem-solving online. When done right, you become their source for all their answers over time.
But don’t just take our word for it. Let these inbound marketing strategy statistics do the talking. Then, bring these stats to your boss for some convincin’!
“ Thirty-three percent of inbound marketers and 31% of outbound marketers rank outbound marketing practices, such as paid advertising, as the top waste of time and resources ”
If you’re currently running paid ads, how are they performing? Well, according to a pretty decent chunk of marketers— and HubSpot— the return ain’t so hot.
Even if you are getting some leads from your ads, they’re quick wins, without any long-term sustainability. That’s because, if you aren’t getting traffic to your website naturally— AKA through organic search results— then the benefits stop when your daily investment in pay-per-click (PPC) advertising stops.
Inbound marketing involves creating content that’s optimized for search engines and solves the problems of consumers. They find you, without you having to dip into your wallet.
Let’s pair that with this stat from MarTech—“70-80% of search engine users are only focusing on the organic results”— and putting an emphasis on your SEO and inbound marketing strategies seems like a no-brainer.
“ Eighty-one percent of consumers have closed a browser or exited a webpage because of a pop-up ad. ”
We all know how annoying pop-up ads are, yet they’re still a popular outbound marketing tactic used today. Why? Just why?
If these ads are causing 81% of consumers to leave your webpage, or have a lower opinion of your brand, what motivates marketers to use them? An outdated mindset, that’s what. An inbound marketing strategy doesn’t involve disruptive ads or intrusive, unsolicited tactics— and that’s why it’s more successful.
People don’t like to be forced to look at anything, especially if they’re on the hunt for information and you interrupt them! There are, however, other visual elements that work quite well. For example, video marketing, when used effectively and voluntarily, can be super effective for driving conversions.
“ Companies that published 16+ blog posts per month got almost 3.5 times more traffic than companies that published zero to four monthly posts ”
Now, 16 blogs might seem like a lot, but let’s be real: in a large organization with two writers easily pounding out two blogs a week, that’s totally doable.
Read more here:: B2CMarketingInsider