Keep Your Business Sailing Smoothly While You’re on Vacation

By Jodi

Running a business is demanding. And with a lot of responsibility on your shoulders, stepping away from the office can feel scary.

But taking a break is just as important as hard work, and you’ve earned a vacation. Plus, time away gives you perspective. When you’re not in the thick of your day-to-day routine, you can look at your business through a different lens and come up with even better ideas for the future.

We rounded up a few ideas about how to prepare your business to succeed even while you’re away.

Get ready

Preparation is the name of the game when it comes to making sure you get a real break.

Once you’ve decided where you’re going and when, relay those details to your team. The more notice you give everyone, the easier it is for them to prepare.

Depending on the nature of your business, you might need to email your customers and let them know you’re going to be out of town. This will prevent them from feeling disappointed or frustrated when they can’t get in touch.

It will also help them relate to you as a person, not just a business. You might even inspire them to take a vacation themselves!

You might even inspire them to take a vacation themselves!

Send an email to your customers and clients and tell them:

  • How long you’ll be gone.
  • If you plan to check your emails while you’re out.
  • Whether there’s someone else they should contact.
  • When they should expect to hear directly from you again.

And whether you have a team or you’re flying solo, you can automate your marketing to keep things going and and take repetitive work off of your hands.

And whether you have a team or you’re flying solo, you can automate your marketing to keep things going and and take repetitive work off of your hands.

Before you leave the office:

  • Schedule emails. Even if you’re not personally emailing anyone while you’re on vacation, you can still send emails from your business that promote a product, share news, or tell a story. Create the email before you leave and schedule it to send while you’re out.
  • Set up Facebook and Instagram ads to run while you’re offline. Facebook and Instagram Ads can help you grow your reach on each platform, regardless of whether you’re personally logged in. Simply create and turn on the ads—then let them do the work, while you take a break from social networks too.
  • Launch Google Remarketing ads to sell more stuff, even on vacation. While you’re away, people might visit your site and leave before they buy anything. But when you build Google Remarketing ads in MailChimp, you can recapture their attention and bring them back when they’re ready to buy.
  • Turn on abandoned cart emails. People often put stuff in their cart but then fail to check out. When you turn on our abandoned cart automation, you can automatically remind shoppers what they’ve …read more

    Read more here:: mailchimp

Leave a Reply

Your email address will not be published. Required fields are marked *

CommentLuv badge