Preparing for the Holidays: How to Create Digital Content

By Natalie Petersen

darkmoon1968 / Pixabay

Can you believe October is almost over? We are heading fast into the holiday season; this likely means your business is extra busy while you and your staff plan vacations – which means you’ll be away from the office and potentially unplugged from your social media accounts. That being said, it is important to stay on top of your social marketing and blogging schedule. Do you need help getting organized with your content? Keep reading for advice to help you this holiday season.

Importance of Posting Content Regularly

Just because it’s the end of the year and there are a million work and home things to do, that doesn’t mean you should skip writing blog posts and social media content. Posting consistently on the same time and day of the week for blogging is incredibly valuable for achieving high SEO rankings. As Traffic Generation Café reports, “Increasing your pages by 50-100 can bring as high as double digit blog traffic growth.” Double digit blog traffic growth is an incredible amount of progress, which is why you need to keep blogging. While you may not be writing 50-100 blog posts during the months of November and December, anything you publish will contribute to the overall number of page views.

Along with blogging, keeping your social media channels active is important too. Did you know that social media pages are considered search engines as well? Social media users have shifted from looking up businesses and information on traditional search engines like Google and are now doing so on Facebook, Instagram and more.

In fact, Neil Patel notes in his article, Why Social is the New SEO that, “The higher our social following, the better our sites seemed to perform in the SERPs. Evidence suggests that the so-called ‘social signals’ were a helpful SEO feature,” and that marketers “…need to understand that search engine optimization includes the search that happens on social media search engines.” You don’t want to miss out on customers finding your brand and content because you decided to take Thanksgiving to News Years off, right?

Do you need help with a posting schedule? To keep your social media followers interested and engaged, here are suggestions from CoSchedule on how often your business should post on the different platforms:

  • Facebook: One to two posts per day, one post is recommended.
  • Twitter: One to 51 posts per day, 15 posts are recommended.
  • Pinterest: Three to 30 posts (or pins) per day, 11 pins are recommended.
  • LinkedIn: Zero to one per day, one post is recommended.
  • Google+: Zero to three per day, two posts are recommended.
  • Instagram: One to three per day, one to two posts are recommended.

Now that you know the importance of blogging and posting on social media regularly, keep reading for tips and strategies for planning and preparing your content for the busy holiday season ahead.

Planning Ahead with a Content Calendar

Don’t be afraid to write content early! It’s not odd to write a Happy Thanksgiving or Happy Holidays update in …read more

Read more here:: B2CMarketingInsider

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