Releasing Perfection When Outsourcing Your Content

By Lacy Boggs

qimono / Pixabay

Hey, guess what?

NOBODY’S PERFECT.

And thank goodness, too, because how boring would that be?

But here’s the rub: We often expect ourselves and our work to be perfect.

Like, say, a blog post for example.

It can be extremely hard to outsource a task that we connect with a sense of worth or worthiness, and very often our content is mentally and psychically linked up with our self-worth. But as I’ve discussed before, there often comes a point when you have to let go of tasks that don’t represent your highest contribution to the business.

At that point, the question becomes, how do you release the perfectionism around that task enough to allow someone else to take it over?

Is perfection holding you back?

My last “real” job before I struck out on my own was for a local magazine, and it was a damned good publication. We were proud of every issue we put out.

But the publisher had trouble letting go of a lot of jobs and tasks that really shouldn’t have been her responsibility any more. For example, she insisted on approving new ads instead of trusting her graphic designers and sales team to do it. She insisted on going on sales calls with her sales people far more often than was necessary. And many times she was rearranging the pages of the magazine at midnight when we were on deadline to send the issue to the printer because she didn’t like how it was laid out or didn’t trust us to make the changes.

It turned into a very hostile work environment for a lot of us, because in her pursuit of perfection she was not only insinuating that she didn’t trust us to do a good job, she was holding back the entire team. And the business began to suffer because — surprise! — it was tough for one person to do all the jobs of a team of eight.

On the one hand, as a business owner, I get it now — I really do! When you’re putting out a product that’s your name, your brand, your baby, you want to make sure every detail is correct.

But on the other hand, as a business owner, I can now fully appreciate how much she was getting in the way of her own success by not trusting her team.

The same goes for content creation. If, for example, I felt like I had to go over every piece of writing my team creates with a fine-toothed comb and put my own spin on it I would never do anything else. I wouldn’t be marketing or selling or writing my own pieces. And I would be working a heck of a lot more. Instead, I’ve hired people I trust to do the job — and then I trust them to do the job.

In fact, I’ve hired several people whose strengths are different than mine. That means those women can not only do the work, but do it better than I could. What an incredible …read more

Read more here:: B2CMarketingInsider

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