Shark Tank Update: Pronto Concepts’ ProntoBev

By Erica Abbott


Product/Company: ProntoBev of Pronto Concepts

Founder: Alexander Simone

Season: Appeared on season 9 in the week 7 episode

ProntoBev is a wine chiller that uses a unique temperature to chill a bottle of wine in 30 seconds. The Pronto Concepts company believes that “life’s too short for bad wine,” according to their website.

The wine chiller, which is currently available for pre-order after it was successfully funded through Indiegogo, regularly costs $168. Pronto Concepts also offers a ProntoAer, which quickly aerates wine.

When Simone originally appeared on “Shark Tank,” he came in asking for $100,000 for five percent equity. Self-professed wine connoisseur Kevin O’Leary said the wine was properly chilled to the right temperature and appreciated that the chiller didn’t dilute the wine. The other sharks, however, had problems with the high valuation and went out. O’Leary offered $100,000 for 50 percent, which Simone countered at 20 percent. O’Leary declined. Mark Cuban, however, ultimately decided to make an offer after learning about a potential martini-related idea and offered $100,000 for 25 percent contingent on raising another $100,000. Simone accepted Cuban’s offer.

Simone spoke with Business 2 Community about ProntoBev’s experience on the show and what their next steps are. Take a look at the Q&A below:

Q&A with Pronto Concepts’ Founder & CEO Alexander Simone

What was your strategy for navigating “Shark Tank”?

We have a great product I truly believe in. I just went out there and sold them the truth. I knew they would see it if I was honest and was myself.

How has ProntoBev/Pronto Concepts changed since the episode was first recorded? Since it aired?

When “Shark Tank” first aired, we were just getting our feet off the ground. We had a great idea but a long way to go. We are now about to ship our first products and everything is happening right now!

Is there anything you would have changed about your time spent in the tank, including your pitch and valuation?

I wish I had entered the tank later on. We were so early in the process and it is clear in the episode. But when “Shark Tank” calls, you answer.

I wanted it clear that we were focused, so I only focused on ProntoBev. In hindsight, it may have been better to talk about some of our other products to show that this was more than just a one-trick pony.

Who’s your favorite shark?

Like most people, Mark Cuban has always been my favorite shark. He has actually been a pretty big inspiration to me for years before I ever started my company. His vision for the future, no-nonsense personality and willingness to help young entrepreneurs, are all traits I admire.

Do you think “Shark Tank” was the right move for your business?

Of course! “Shark Tank” help put our brand on the national stage. It was a lot of work and a huge risk, but in the end, it paid off.

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