By John Smulo
FirmBee / Pixabay
When it comes to gaining traffic to your website, you can use different approaches. The three main methods to use are SMM, PPC, and SEO. Each of these three methods has the potential of driving traffic to your website, but in this article, we will explore the first two.
Are these two services in competition or do they work symbiotically? To answer this question, you will need to understand more about each method. To start, here is a brief definition of SMM and PPC.
Defining SMM and PPC
SMM (Social Media Marketing) is the use of social media platforms to foster interest, engage with a target market and achieve certain business goals. These goals may be ones such as thought leadership, brand awareness, fundraising, and sales.
PPC (Pay-per-click) advertising involves placing adverts across the internet that people click on and arrive at your website. The most common PPC campaigns are through Google Adwords where you pay the search engine to show your ad when a user enters a specific keyword.
Social PPC: In certain ways, SMM works in a similar way to PPC marketing. Facebook Ads allows users to create ads and target an audience, much like Google AdWords. Social PPC is advertising placed on a social platform with a price assigned on a per-click basis.
Think of Twitter’s promoted Tweets and Pinterest’s promoted pins. Social PPC involves paying a social platform for ad placement regardless of what keywords are entered. In some cases, you can target a specific user group based on factors such as age, gender or marital status.
To determine which of these types of marketing to use, here are some factors to take into consideration.
Variability of SMM and PPC Tools
SMM triumphs over PPC marketing in the variability of tools advertisers can utilize, from video ads, hashtags, categorized targeting, and vlogging. This allows advertisers to display their products and services in more creative ways. They can reinforce their brand image and create credibility.
The emphasis tends to be on promoting awareness rather than promoting action, and high search volumes don’t always correlate with high conversion rates.
SMM and PPC Costs
The investment required to get traffic differs, depending on what method is used to drive traffic. SMM takes place over a longer term so costs are more spread out and so they may not be felt as much. SMM marketing generally costs less than PPC marketing. If money is limited, it can provide a cheaper alternative.
PPC advertising can be an expense, but it is less expensive if it is optimized correctly. Businesses pay for the ads and then pay again when someone clicks on them.
If you can get keywords, ads, landing pages, and campaigns all working well together, you can expect a quick return on investment and increase profits for your business. But mismanagement can lead to a seriously diminished advertising budget.
When it comes to PPC campaigns, businesses prefer to use an agency or consultant, unlike SEO which they prefer to handle themselves. Users searching for an SMM strategy are also willing to hire …read more
Read more here:: B2CMarketingInsider