Snapchat is quietly making updates that Facebook advertisers like

By Kerry Flynn

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Snapchat’s ad business is growing up, and it’s beginning to look a lot like Facebook’s.

Snap is testing two features this month in Snap Ads — the video ads that are inserted between Stories or on Discover — that make it easier for advertisers to meet their targets when it comes to direct sales, app downloads and user sign-ups, the company told Mashable Tuesday.

Through deep-linking, advertisers can take Snapchat users out of the app and directly into other apps if the user has it downloaded on their device. Snapchat already offers a similar experience through its …

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Read more here:: http://mashable.com/advertising/

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