Social Media 101: Best Practices for Social Media Video Across Different Channels

By Bob Van Rossum

social media video social media marketing headhunters

Ensure your social media efforts supported by cutting-edge talent!

Videos are a fantastic way to interact with and engage your audience on social media as they give businesses an opportunity to connect with their audience on a personal level.

No matter what industry you’re in, video should be a critical part of your marketing strategy if it isn’t already. Why? Simply because people love videos! According to HubSpot, more than 50% of consumers want to see videos from brands more than any other type of content. This high demand for video content means social media managers must integrate video into their social media strategy to stay relevant.

According to a report by Animoto, 93% of marketers say they’ve landed a new customer thanks to a social media video. By 2022, over 80% of all internet traffic is predicted to be video traffic. It’s safe to say that social media video will become an increasingly critical part of driving marketing ROI.

We’ve previously discussed how to create engaging social media video content. If you haven’t checked that out, we strongly advise you to, to ensure your social media strategy is bulletproof. Once you’ve learned how to create superb video content, you can now distribute and promote it across social media.

It’s easy to rush and share a video you just created across all your social media channels. However, it’s not the most strategic approach as not all hosting or social media platforms are created equal and not all content is suitable for every platform. The audience, audience behavior, and expectations all differ on each channel. Moreover, the hosting capabilities and video specs differ as well.

The digital marketing space has evolved and social media managers must invest in social media video marketing. In order to do so successfully, you must be hyper-aware of the best practices for specific social channels to build an effective strategy for each one.

Whether you’re optimizing existing videos and re-purposing them, or planning to create new content, these tips from social media marketing headhunters will ensure your videos have the maximum appeal and impact for each social media platform.

If You’re Doing Social Media Video Marketing, Do It Right: Here’s How

Twitter

With over 336 million monthly active users worldwide, social media managers must effectively know how to stand out and set their business apart on Twitter. And there’s no question as to if videos drive higher engagement on this channel. According to Twitter, videos are six times more likely to be retweeted than tweets with photos and increase the average lift in purchase intent by 34 percent.

There are four ways to share videos on Twitter:

  • Recording straight from the app
  • Importing from your device
  • Uploading onto twitter.com
  • Going live on the app

Great for: teasers; industry, company, or product news; timely and trending content

Upload bite-size teasers for full-length videos

The video length limit on Twitter is 140 seconds (two minutes and seconds) so …read more

Read more here:: B2CMarketingInsider

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