That lamb ad sure is diverse, but there’s a few things not right about it
By Johnny Lieu
Like clockwork each year, an ad spruiking lamb becomes the talk of Australia, just before the country’s contentious national holiday, Australia Day — also known as “Invasion Day” or “Survival Day.”
Following on from their effort last year, Meat and Livestock Australia’s new ad is all about celebrating diversity. But despite the landmark casting effort and message of goodwill, the advertisement misses the point for many.
It starts with a group of Indigenous Australians meeting on a beach for a barbecue, as boats from other countries gradually arrive, their diverse passengers enjoying the impromptu gathering. …
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