What’s the one thing more overwhelming than the volume of your analytics data?
I’m willing to be its the volume of analytics plugin options on WordPress.
Installing an analytics plugin for your WordPress site allows you to get all your site’s data, metrics, and insights without leaving your WordPress dashboard. The majority of users choose Google Analytics, although I’ve chosen some non-GA plugins, too.
While Google Analytics is a powerful option, many find the sheer amount of data available on GA daunting, and the interface clunky. WordPress plugins aim to simplify the interface so that users get to the data they need without feeling overwhelmed.
If you do use Google Analytics, we have a comprehensive guide on How to Set Up Google Analytics for WordPress.
With new plugins hitting the market monthly, and specialist plugins offering specific insights, it can be difficult to figure out which one is right for you.
To help you sort through, we’ve compiled a list of the best analytics for WordPress plugins in 2019. We’ll explore basic differences, as well as features and benefits of each option, to help you choose the best plugin for your needs.
Price: Free | Premium: from $99
WordPress.org rating: 3.9 out of 5 from 637 reviews
Generally considered the king of analytics plugins, MonsterInsights is a good all-rounder. It’s also the most popular Google Analytics plugin on WordPress, with over two million active installations.
Like most of the plugins in this list, MonsterInsights adds your Google Analytics tracking code to your site with no coding required on your part. It pulls your data into a user-friendly interface that runs inside your WordPress dashboard and offers flexibility for growing sites with free and premium versions.
It offers all the Google Analytics data you would expect, broken down into audience and behavior metrics. Additionally, you get more advanced features like ecommerce reports with the premium version.
One limitation of this goliath is you can’t get statistics on individual pieces of content like you can with Analytify.
Price: Free | Premium: $39 per year
WordPress.org rating: 4.9 out of 5 from 220 reviews
Analytify is a big hitter in the world of WordPress analytics and will install your Google Analytics tracking code for you. The interface allows you to access your data right from your WordPress dashboard.
Analytify is especially good for ecommerce businesses, since it offers enhanced ecommerce tracking features. The free version is fairly limited but the premium version is substantially cheaper than MonsterInsights, while offering similar functionality plus the benefit of being able to dig into individual posts and pages.
With the free version, you can monitor your site stats and you gain limited access to general reporting features. This includes tracking features like page views, top countries, social media statistics and top referrers.
With the premium version, you gain additional features like real-time statistics, campaign statistics, and email notifications.