If you are presenting or speaking in public in any form it’s highly likely that persuasion is high on your agenda.
Whatever your position and role is in the workplace today you can be sure that you will be required to persuade others to understand your perspective and agree with you. Whether you are pitching to a potential client, updating your team or simply sharing the P&L you are engaged in the art of persuasion. Persuading others to buy your product, move in a new direction or trust that you know what you are talking about, the ability to convince others of your perspective is a valuable skill.
When I am in the training room or coaching on a one to one I work hard to persuade professionals to understand, believe and accept that when it comes to presenting, connecting is everything.
Dr. Robert Cialdini’s book Influence has sold over 3 million copies and has been a driving force in the field of persuasion for the last 25 years. He shares 6 powerful principles of persuasion from which I believe we can learn a great deal each time we present or speak in public.
The principle of reciprocity suggests that people are far more likely to give back to others what they have received first.
At Mindful Presenter we believe that if you give your audience energy, enthusiasm and authenticity that is what you will receive in return. Whatever you give you are more likely to receive.
– Make eye contact and they will do the same.
– Smile and they will smile back.
– Be open with them and they will open up to you.
The principle of scarcity suggests that we want what is in short supply and are unlikely to be able to get in the future.
Most business presentations are very similar to each other in terms of approach, structure and delivery.
The same people sharing the same PowerPoint templates each month in the same way. They read slides fraught with text and data, tell their audience what they want them to know rather than what they need to know speaking in the same tone and manner as everyone else.
Imagine the impact you would have on your audience if you presented the factual information they need in a way they weren’t used to receiving.
– A clear, succinct and powerful message.
– Short, relevant and compelling stories.
– A glimpse of the real you.
The principle of authority suggests people follow the lead of those they consider to be experts. Knowledge, credibility and conviction are the hallmarks of authority which people are far more likely to respond to in any situation.
– Prepare and practice thoroughly. Make sure that everything you share is content rich.
– Slow down, breathe and pause. Have the courage to pause for a couple of seconds to let your message ‘land’.
– Challenge and stretch your vocal chords to speak with depth, contrast and clarity.
The principle of consistency suggests people like to be true to what they have previously said or …read more
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