iWeb are looking at how to take full advantage of Pinterest for eCommerce!
Pinterest is the world’s catalogue of ideas, a social network that allows users to visually share, and discover new interests by posting or ‘pinning’ images or videos to their own or others’ boards, as well as browsing what other users have pinned.
However, Pinterest isn’t just exclusively for browsing, with 150 million active users on Pinterest – 70% use Pinterest to get inspiration on what to buy, so Pinterest Business which includes tools such as, buyable and promoted pins – is a great tool for eCommerce retailers.
We’ll show you how to use Pinterest the right way – and your brand could play a role all the way from inspiration to purchase!
Build Relationships With Influencers
It’s worth taking the time and effort to comment on celebrities or influencers’ pins to encourage relationships that result in visibility and new audiences for your business.
The next step on from this is to collaborate with Pinterest influencers and celebrities by ‘guest pinning’ for them.
All collaborations of this kind will help to increase:
- site traffic
- pin visibility
- brand exposure
Martha Stewart Living + Poppytalk
Vancouver-based studio and bloggers Poppytalk collaborated with celebrity blogger Martha Stewart, by guest pinning images relating to DIY, furniture and interiors that appear on a joint Pinterest board for users to follow.
The Land of Nod + Oh Joy
Land of Nod, popular children’s toy, interiors and bedding brand have collaborated with high-profile influencer Joy Cho, the founder of Oh Joy! a graphic design studio based in LA. Through their combined Pinterest board they’ve gathered a combined following of 888.7K followers!
Cho’s, alongside her studio, runs an accompanying blog that offers tips on everything from fashion to food, various licensed product lines for sale and makes how-to lifestyle videos.
The Business Pins
Pinterest has swapped their ‘Pin It’ button for the more utilitarian ‘Save’ instead. They see this as the best way for your business to secure content on Pinterest. By simplifying the phrase to ‘Save’, which includes the intended action in the pin title, it led to an 8% increase in Pin saves!
With just one click, visitors can save content they find on your site to Pinterest, which helps, even more Pinners discover you and crucially – keep you! However, while it isn’t exactly straight forward to add the ‘Save’ pin to your images, luckily Pinterest have set-up a Pinterest Developers page to take you through the steps. Get your Pinterest Widget now!
FYI: This button does not work on interaction with touchscreens, so if you’re mostly interacting with people on mobile devices, this button will not be helpful for you.
Rich Pins provide more context about an idea because they show extra information directly on a …read more
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