By 2020, it’s estimated there will be over 30 billion IoT devices. As the popularity of the Internet of Things (IoT) continues to rise across industries, it’s important to take note of which trends could affect your business.
IoT will affect every industry, from retail to healthcare. As a marketer, you’ll want to stay informed on the upcoming trends to know which ones can help you achieve sustainable, long-term growth, and which ones are more hype than substance.
While there are numerous trends emerging in the IoT world today, let’s take a look at the seven we believe will most affect consumers and businesses in 2018.
- Smart devices will become more commonplace.
- IoT in the healthcare industry will grow.
- There will be increased security concerns.
- More marketers will use IoT.
- There will be an increase in edge computing.
- You’ll see more IoT in retail.
- IoT will become more mobile-friendly.
1. Smart devices will become more commonplace.
In 2018, smart home systems and devices are going to become increasingly connected, and much more common. Don’t be surprised if next time your neighbor invites you to dinner, he grills your chicken with a smart device, or turns on the lights in his house using voice command.
If you’ve been curious about creating your own smart home, this is your year to do it — by 2020, the consumer electronics industry is expected to exceed 2 trillion dollars, doubling in value since 2014. Today, smart devices can do a lot more than you might realize, including vacuuming your floors or acting as your home security system. As the popularity of smart devices continues to grow, so will the scope and quality of the products.
If you’re ready to dip your toes into the IoT consumer pool, take a look at “The 11 Best Smart Home Devices & Systems of 2018“.
2. IoT in the healthcare industry will grow.
According to research from Frost and Sullivan, the Internet of Medical Things industry is expected to reach $72 billion by 2021. Within the past few years, we’ve seen vast improvements in healthcare as the industry has implemented connected devices.
In 2018, the healthcare and IoT partnership is stronger than ever. Patients are now able to wear IoT health monitors or devices and use virtual assistants to monitor their health at home. These devices allow doctors to remotely check blood sugar levels or heart monitors, and take preventative action if necessary. Additionally, smart cars can keep track of a patient’s vitals in-transit.
In hospitals, connected devices can help professionals track products from factory to floor, manage resources, and monitor equipment to prevent critical hardware from breaking. Plus, sensors on hospital beds help reduce wait times by providing information regarding when and where a bed is available.
3. There will be increased security concerns.
As the popularity of IoT devices …read more
Read more here:: hubspot