More than likely, your company’s social media strategy revolves primarily around Facebook, Instagram, and Twitter. Perhaps, if you’re trying to attract a younger demographic, you use Snapchat, too.
But sticking to those platforms alone could mean a major missed opportunity — Pinterest.
Pinterest now attracts 150 million people per month. Additionally, its growth supersedes traditional social network success stories — millennial use of Pinterest in particular has increased more than any other social network, even Snapchat.
There are a few categories that people often turn to Pinterest for before looking anywhere else — hairstyles, for instance, or healthy dinner recipes. Additionally, if you search “Motivational quotes” and then click “Images” on Google, you’ll find yourself bombarded with a myriad of intricately designed quotes from Pinterest’s website.
In short, there are certain topics that do exceptionally well on Pinterest, and it’s critical you know which categories those are, so you can enact a brand strategy that enables your business to find success on the platform.
Keep reading to learn the seven most popular Pinterest Categories of 2019, and which ones your business should pin to.
Whether you’re looking for a tourist-free island to visit or need fall weekend getaway ideas, it makes sense you’d start with Pinterest. And, in fact, most people do — two times more travelers use Pinterest vs. top online travel agency sites.
On Pinterest, Travel + Leisure has 7.3 million monthly viewers, and the Travel Channel has 2.9 million monthly viewers. Whether you’re a travel agent or blogger, you can likely attract a good deal of brand awareness by posting envy-inducing images of faraway destinations on the site.
2. Health and wellness
One of Pinterest’s most popular categories in 2019 can likely be attributed, at least in part, to the new buzz around self care, the success of boutique fitness studios like SoulCycle, and the rising popularity on Instagram of hashtags like #healthyliving. Whether a user is searching for organic smoothie recipes, yoga clothing, or weight-lifting exercises, Pinterest is a viable opportunity to showcase your products or services related to health and wellness. In fact, the search for “healthy habits” increased on Pinterest within the last year by almost 500%.
3. DIY home renovation projects
In 2018, 83% of home-related searches on Pinterest were “day-to-day DIY projects”. Nowadays — perhaps in part due to the rising popularity of HGTV shows, which prove how minor adjustments on a home can have major impact — people are more inclined to make home improvements themselves, and turn to Pinterest for home décor inspiration. If you’re in the business of interior design or home renovations, you might consider posting design tips, color themes, or simple DIY projects on Pinterest.
4. Women’s style
If you own a retail boutique or design your own clothes, it’s critical you take advantage of Pinterest’s audience — which, while there are increasing sign-ups …read more
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