By Ritesh Patil
Do you know which of your tweets perform the best?
What’s the best time for you to update Instagram with new posts?
Is your Facebook strategy working to convert traffic to leads? Yes? No? Maybe?
You might be having a difficult time answering these questions without using a social media analytics tool. Today, most marketers are aware that they need some specific tools to measure their efforts.
There are a number of tools available that can analyze how your social channels are performing. The only catch is that a new tool is released every other day.
With so many options on the table, the question is what can be the best tool for your business?
Whether you need performance data of a particular campaign, Instagram or Facebook stories, or just an overview of your social media profiles, we have got your back. Let’s check the 10 top social media analytics tools to evolve your marketing strategy.
Buzzsumo is one of the best social media tools to analyze and show how your website content is performing on different social media platforms. For example, Buzzsumo lets you know how many shares your blog have received on Twitter and Facebook.
You can easily grab attention from your targeted audience via social media channels. Hence, it is necessary to understand what most of your customers expect. Buzzsumo helps you get insights into the number of shares every piece of content gets and the type of content that performs best on each platform. This depends on the content type, length, and the publish date.
2. Google Analytics
Technically, Google Analytics is not a social media tool. But it’s still one of the best tools to measure social ROI and track social media campaigns. You might already have Google Analytics set up on your website for monitoring and analyzing traffic, you can also create and access reports that will be specifically related to social media tracking.
For example, you should be able to see how much traffic is coming to your website from social networks or can use UTM parameters for tracking particular social media campaigns.
Quintly uses social data for providing effective solutions to agencies, brands, and media. It allows businesses to validate their social media efforts with powerful analytics tools.
On average, Quintly offers 350 social media analytics metrics. As a business, you can leverage these statistics or even customize them to measure your goals effectively. Additionally, with Quintly, you can arrange all the relevant social media KPIs on a pre-existing or a customized dashboard.
Moreover, you have an option to observe all your channels and compare them with one another to have comparative insights.
<img src="https://www.jeffbullas.com/wp-content/uploads/2019/05/Quintly-for-social-media-analytics-tools.png" alt="Quintly for social media analytics tools" width="810" height="627" srcset="https://www.jeffbullas.com/wp-content/uploads/2019/05/Quintly-for-social-media-analytics-tools.png 810w, https://www.jeffbullas.com/wp-content/uploads/2019/05/Quintly-for-social-media-analytics-tools-768×594.png 768w" sizes="(max-width: 810px) …read more
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