We’ve all heard it – time and time again – video is all the rage right now. And that is especially true of social media. From visual platforms like Instagram who are now embracing video even more than images to the more serious of platforms, like LinkedIn, all social networks are clearly all about videos right now. As a business though, it can seem difficult at first glance to come up – and deliver – a great social media video marketing strategy.
But…it doesn’t have to be.
In this blog post, I’m going to talk about video marketing for business or more specifically, how to leverage social media videos for better results for your business.
Use social media videos to aid with your marketing goals
What are your social media marketing goals? What are your overall marketing goals? Social media videos can help you reach these goals faster – if you use them the right way.
Before you start creating any videos, it’s best to consider these objectives so that you can come up with the right video marketing strategy that will ultimately help you grow your business.
For example, if your goal was to boost trust in your business, then you should share videos that provide real value to your audience, such as how-to videos and videos with useful tips, along with video case studies, behind the scenes videos and other similar types of videos that help build trust. Or, if you wanted to boost your social selling, then you’d need to take a different route: more product-related videos showcasing the value of your products or services as well as the benefits they would bring to your target audience.
So to start with, write down a list of your marketing goals to help you develop a video content strategy based on actual objectives.
What kinds of videos should you create?
Now that you’re clear on what you want to achieve with social media marketing and your social videos, here are the types of videos you can create for each main social media objective:
Boost your social media traffic
One of the biggest reasons for using social media is, quite simply, to drive more traffic. And video can be of great help with that:
- Use videos to promote your blog posts: instead of using an image when promoting your blog posts on social media, you can do one better: use a short video. It can be anything from a super-short GIF to a 1-minute video promoting the highlights from the article. For example, here’s how Hubspot uses video to promote their posts on Twitter:
Dear Sales Rep,
Your inability to focus on anything other than closing is hurting your bottom line.
— HubSpot (@HubSpot) March 25, 2019
- Educational videos: how-to videos, useful tips videos and other types of educational videos can be great for driving traffic – just direct them to relevant pages on your website where they can learn more
Boost your social selling
Social media is …read more
Read more here:: B2CMarketingInsider