Despite all of your time and money invested on ads, fast-talking copywriters, and brand consultants, Google just keeps telling you, and all of your prospective customers, that you suck.
You’ve researched Internet marketing hacks on Google for hours, poring through the top results. Line items in your budget are beginning to resemble the table of contents in most marketing primers: search engine optimization, pay per click ads, high-converting copywriters, and more.
Everything is seemingly ineffectual against your greatest adversary: bad online reviews.
With the pride you have in your company, you may never have predicted you would be searching through the Internet to learn how to fix bad online reviews. Yet, here we are.
It is important to figure out what is causing your negative online reviews. Sometimes, negative emotions surface more easily than positive ones. Other times, more nefarious actors are at work.
Whatever the cause, most important is that you recognize problems and take action. Because 88% of of consumers trust online reviews as much as a personal recommendation, you need to make sure that your company’s online reputation balance sheet comes out in the positive.
While it takes work to maintain a positive online reputation, the good news is that you can fix bad online reviews in four easy steps:
- Deal with cold, hard truths: do you actually suck?
- For the love of your reputation, take action!
- Resolve matters privately.
- Make it easy for happy customers to share their love.
The first step to rectifying a negative online reputation is acknowledging the problem. Are some of your customers’ critical reviews accurate?
Either way, you need to deal with negative reviews. Take action to protect your company, and build a positive reputation.
While you want to conduct damage control privately, we don’t advocate sending your negative reviewers more negativity, either. There are also several positive steps you can take to leverage your customer base to build a positive online reputation.
But, before you can dive into problem-solving and begin utilizing your happy customers, your first task is to figure out how we even got here.
1. Do you actually suck?
When a customer negatively reviews your product, service, and/or delivery, it can hurt. Many business owners instinctively brush these negative reviews off.
After all, the customer knows nothing about how hard you and your team work to provide quality products or services at an affordable price, right? Besides, that customer might just have a bad attitude, or maybe they caught one of your employees on a bad day.
Or, they might have encountered a real, justifiably negative aspect of your company.
Of course, not every review is entirely accurate, nor even coherent. Just like fake news, fake reviews are a lucrative industry.
Taking these overly critical reviews with a grain of salt doesn’t mean that you can afford to ignore them, however. Whether a real issue, a comment from a jaded individual, or outright slanderous, negative reviews of your business severely impact your bottom line; a single, first-page negative search result can result in a 22% decrease in your business!
No matter their cause, if you keep …read more
Read more here:: B2CMarketingInsider