When’s the Best Time to Send Your Email Newsletters?
By Julie Paci
Table of Contents
- When should I send my email newsletters?
- What are the best days to send your emails
- Days to avoid sending out your newsletter
- How to choose a day to send your newsletter
- What’s the best time to send your newsletter?
- B2B vs B2C
- How to determine the best time to send your newsletter?
If you send marketing emails to your customers, you’ve probably already asked yourself this: when’s the best time to send my newsletter? The time you schedule your emails determines how well your opens and clicks will be. And there are a lot of factors at play when deciding the best time to send your emails.
Below, we’ll give you some tips on identifying the best days and times to send your newsletters and some recommendations to improve your overall email marketing strategy.
When should I send my email newsletters?
Your sending schedule largely depends on whether you’re a B2B or B2C brand, and the industry you’re in. But in all cases, studies indicate that there are still some days to avoid sending your newsletters.
What are the best days to send your emails
According to numerous studies compiled by CoSchedule, Tuesdays and Thursdays are the best days to send your emails. During these days, most emails are sent.
Wednesdays, according to various research, is a solid second option in terms of opens and clicks. If you send emails twice a week within these days, make sure to pick a combination of Tuesdays and Thursdays, though. Sending emails on either days plus Wednesday will make your customers feel overwhelmed and not read your emails at all in the process. Not good.
And a caveat: people also get the most emails during these days. Maybe you might want to send your emails in another day of the week to have less competition in the inbox.
Best day to send emails
Days to avoid sending out your newsletter
On Mondays, people are either planning out their week or are sifting through the emails they’ve received during the weekend. And let’s be honest, we’re not the sharpest workers on Mondays. We’re still recovering from the weekend. So as a general advice, just avoid Mondays.
On Fridays, people have mostly tapped out on reading new emails. So clearly don’t send your newsletters on Fridays.
And on Saturdays and Sundays – well, do you read your emails on the weekend? You probably don’t, and this is the same for others…avoid the weekends.
So always consider your target audience and the times they could be potentially looking at their emails. Formulating an email marketing strategy based on user habits, such as when they read their emails and so on, can really improve your email marketing sending practices.
How to choose a day to send your newsletter
No matter what, if you regularly send weekly emails, be sure to send them on the same day every week. This builds trust and anticipation as your audience will come to expect your content at that time. At Mailjet, our newsletters include great email tips, best practices and our …read more
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