Year in Review: A Look Back at Small Business Trends in 2018

By Anita Campbell

Small Business Trends - Executive Team - virtual leadership meeting

Here at Small Business Trends we’ve had an amazing year and we could not have done it without you. We’d like to share a look back, with our 2018 Annual Report.

The Year Started Slow – But Ended Great!

The year 2018 has been fantastic overall for us. But the year did not start out that way.

Sales in the first quarter of 2018 were slow. At the end of February cash flow was at a low point.

But the team did not let that get us down. Instead, it inspired us to work harder. We spent the next two quarters catching up, getting out of the red and back to the black.

And then we had a terrific fourth quarter to cap things off. More on that in just a bit.

Thank you, dear readers, from the bottom of our hearts. You inspire us to do better.

And thank you to our valued sponsors and advertisers. You provide the financial backing to keep Small Business Trends publishing. We appreciate your business!

In the following annual report I will go over our accomplishments, the challenges we faced, and why we are so stoked for 2019!

Accomplishments by Team Small Business Trends

Reached 30% More Small Business Owners

Our traffic grew considerably during 2018. We were able to serve 30% more small business owners this year compared to last.

We are in the digital publishing business. Think of our business as similar to a magazine or newspaper. Just as with any magazine or newspaper, our “circulation” numbers are a key performance indicator.

Some of you found us via Google and other search engines.

With the boost in search traffic we also got a pull-through in direct traffic. We’re telling our story better, and that has improved our brand recognition. For example, we improved our About Small Business Trends page.

While traffic is good, that doesn’t mean anything unless we meet your expectations. Using advanced analytics and big data, we were thrilled to discover:

  • A core group of readers are brand lovers of Small Business Trends. Over 11,000 of you visit an average of 35 times a month. Wow!
  • Another 300,000 visit many times a month.
  • And another 1,750,000 visit a bit less frequently during the month – typically one to a few visits.

Our goal is to give you more content you desire, so that you WANT to return — often. For that, we knew we had to better understand what you like and what engages you. That’s why data is so important to a small business.

Our big data analytics revealed other useful insights. For example, we learned that longer content is more popular. Content with at least 1,000 words has longer time on page and better engagement overall.

Here’s another interesting factoid. Not only do YOU prefer longer content, it’s also better for us. Longer content earns more — at least 5X more. See Revenue by Word Count chart below.

Conclusion: Be data driven. Don’t assume anything about your audience or customers. Each business, site and audience is unique.

<img src="×314.jpg" alt="Revenue by Word Count – Small Business …read more

Read more here:: SmallBusinessTrends

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