#Zenith2016 Presentation Recap – Keyword Research & B2B Sales Funnel Goodies
By John Lee
Zenith Conference 2016 was held in Duluth, MN the final week of April. (wow – it’s been a month already!) I had the honor of being invited by aimClear to speak not once, but twice at this amazing conference.
First off I shared the stage with Purna Virji from Bing Ads. Our topic was keyword research, but we covered a lot of ground from tools, to alternative keyword brainstorming ideas and even a quick lesson in voice search (thanks to Purna for that piece!).
My second session was with Megan Taggert from aimClear. We took a look at B2B advertising and the sales funnel. Attribution, strategies and a hefty helping of context left the audience a bit smarter and full of questions!
Everyone at aimClear, Zenith and everyone I met in Duluth were amazing. Hopefully I’ll get to come back in 2017. ; )
Slides on keyword research:
Slides on B2B advertising: