Seo Land

Experiencing the Brand 0

Experiencing the Brand

By John Aves Almost 20 years ago Joseph Pine and James Gilmore welcomed us to the experience economy in their Harvard Business Review article. They pointed out that as services become commoditized, the opportunity...

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Compare 9 paid search campaign management tools

By Digital Marketing Depot Marketing Land’s “Enterprise Paid Media Campaign Management Platforms: A Marketer’s Guide” examines the market for paid search and other media campaign management platforms and the considerations involved in implementing this...