Seo Land

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The Storytelling Trifecta

By Bob James How often do you encounter content posing an idea, but nothing else?An idea for a story isn’t a story, says writing coach Larry Brooks, “unless you juice it with some combination...

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Are You Asking for Trouble? Part 1

By Jeanette Nyden Imagine that you are reading the Sunday paper. You suddenly see your vendor’s company name in an article about their stock value plunging on news that they were experiencing “constraints” delivering...

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Dos and don’ts of PPC advertising for universities

By Pauline Jakober If you’re a marketing manager of a post-secondary education institution (or a PPC agency working on its behalf), then you already know that universities, colleges and similar organizations present specific challenges...